Blog

Articles & Resources

Insights, tutorials, and best practices for building your brand identity in the AI era.

What Is MCP and Why Should Marketers Care?Featured
•4 min read

What Is MCP and Why Should Marketers Care?

Model Context Protocol sounds technical. But for marketers, it means AI that finally understands your brand—without endless prompting.

Read article
Building a Brand Voice Guide That People Actually UseFeatured
•4 min read

Building a Brand Voice Guide That People Actually Use

Most brand voice guides get ignored. Here's how to build one that your team actually opens, references, and applies to their work.

Read article
The Hidden Cost of Generic AI Content (And How to Fix It)
•4 min read

The Hidden Cost of Generic AI Content (And How to Fix It)

AI content seems cost-effective until you calculate brand dilution, editing time, and lost trust. Here's the real cost—and how to fix it.

Read article
How to Keep Your Brand Consistent When Everyone Uses AI to Create Content
•4 min read

How to Keep Your Brand Consistent When Everyone Uses AI to Create Content

Your designer uses Midjourney. Your copywriter uses ChatGPT. Your social media manager uses Claude. The result? Five different brand voices. Here's how to fix it.

Read article
How Remote Teams Destroy Brand Voice (Without Realizing It)
•4 min read

How Remote Teams Destroy Brand Voice (Without Realizing It)

Remote work created flexibility but fragmented brand voice. Here's why distributed teams struggle with consistency—and how to fix it.

Read article